Buying and selling wholesale goods is frequently viewed as a sort of ‘get rich quick’ scheme, where sellers can make enormous profits from very little investment or work. Three months after they started, people just don’t understand why things haven’t gone according to plan! There are four myths in particular that seem to lead would-be sellers astray time and time again.

Myth #1: Ebay is the best place to sell your wholesale goods.

Now this is a particularly popular one. As the world’s biggest marketplace, eBay has made its fair share of millionaires. What you don’t hear about so commonly, is all the people who struggle to make a profit from eBay because 100 other people are selling the exact same products – for more competitive prices.

This is not a new situation. Supermarkets and large discount stores often run at a loss on some items in order to attract more customers. For small or new sellers, this is a deadly scenario.

The fact is, eBay is simply too competitive in some categories. Electronics, jewelry, designer clothing and computer games are all dangerous territory for the new seller. You won’t stand a chance against established sellers who’ve already got a strong following and highly competitive prices.

So what should you do? If your product falls into these or any other highly competitive category, I recommend shifting your focus to less competitive markets such as selling through classified newspapers in your local area.

While you won’t be reaching audiences of the size that online auctions sites such as eBay provide, buyers that use these alternative mediums to purchase goods are 9 out of 10 times more likely to pay significantly more for products. Not only will your margins can be much higher, you’ll also have far less competition to deal with.

It’s also a good idea to try using eBay international sites such as www.ebay.co.uk or www.ebay.com.au, as well as other auction sites with less competition such as www.trademe.co.nz and www.ubid.com. I find that these sites give consistently higher margins compared to eBay US, and the number of buyers is still very high.

One advantage of eBay US however, is that the huge amount of competition makes it a brilliant place to pick up cheap as dirt goods to sell elsewhere! It’s not uncommon to find best prices on eBay.

Myth #2: You can find all your wholesale sources online.

The Internet provides easy access to a great many wholesalers these days, and it’s a quick way of making initial contacts. However, it certainly doesn’t provide access to all wholesalers. If you’re serious about finding the best wholesale prices for your products, then it pays to check out other sources as well.

Try looking through trade magazines such as Closeout News and Wholesale Merchandise, to name just a few. With less people vying for stock, there’s a good chance you’ll find some exceedingly good prices tucked away in the corners!

And another thing, in my experience, building up personal relationships with sellers is absolutely essential for getting the best priced goods. So whether you’ve found your supplier online or in a magazine, make a phone call, start up an email exchange, or have regular chats on MSN and get to know them.

The time you spend building a relationship will not only mean you’re in a stronger position to get better prices, but, because you know your supplier, you’ll be more confident that things will go smoothly when you finally do place your order.

Myth #3: Pricing research is unnecessary and takes up too much valuable time.

Whenever I mention this one, people always chorus:’But of course we know research is important!’ Well why don’t you spend more time doing it then?

The amount of people that pass over pricing research constantly amazes me. Everyone always agrees that it is important to research prices, but when it comes down to it, they seem to think that they just ‘know’ how much items cost wholesale, and how much profit they are likely to make later.

But how can they just ‘know’? This is not information we’re given at birth!(Or perhaps I’m just unlucky!) Prices are constantly in flux, and carrying out some decent (and yes, time-consuming) research is essential to a successful business for two important reasons:

1. Firstly, it’s important to get a good idea of the average resale price for your item before you get started. For a number of popular items (DVDs, electronics and computer games in particular), the profit margins tend to be very low. Despite this, many sellers just see the popularity of the item and dive in head first. Overly-saturated markets just mean a hell of a lot of work for very little in return. Throw big, established sellers into the mix and it’s almost impossible to compete. But you won’t know this until you research it first! So visit auction sites, read classified ads and any material you can get your hands on until you have a good idea of exactly what you’re going to get.

2. The second reason for research is that your preconceptions of value may be completely wrong. People have a tendency to believe that ‘wholesale’ automatically means a fifth of the retail price. This is usually totally out of line! Some sellers have emailed me in shock when they realize that they actually have to spend a significant amount of money on their wholesale stock. ‘I always thought that purchasing a container of wholesale plasma TVs would only require a few hundred dollars investment, but it looks more like several thousand,’ wailed one seller recently, ‘Am I looking in the wrong place?’ Well, I’m sorry to shatter your hopes and dreams, but buying wholesale doesn’t always mean huge profits for very little investment. For some items, such a scenario is possible – but only if you do the research!

Myth #4: Niche items can be bought from individual wholesalers.

Finding a niche item that no-one else is supplying at a competitive rate is every sellers dream. However, if you think you’re going to be able to find a wholesaler supplier for the item by doing a quick Internet search for ‘Left-handed Guitar necks’ then you couldn’t be more wrong.

Niche products are hard to find precisely because they aren’t wanted by absolutely everybody. Thus, finding a supplier will take quite a bit of work on your behalf as these items usually can’t be purchased from individual wholesalers. Instead, you’ll have to contact large wholesalers, or even contact the manufacturer directly.

It’ll be a lot harder than you think, but if you’ve done your market research effectively and you take the time to find a good supplier, then your hard work will pay off.
About the Author: SaleHoo is one of the fastest growing product sourcing portals on the internet. It contains a database of drop ship, wholesale, closeout and manufacturing suppliers offering thousands of product suppliers to consumers! Located at http://www.salehoo.com, visitors are allowed to sign up for unlimited and lifetime access to the completely searchable database of products and suppliers. The database is regularly updated, ensuring that the latest retail products are always available for purchase and SaleHoo carries the BBB Reliability Seal!

Join SaleHoo Today for their Special Startup Offer!

Any seller serious about creating a long-lasting profitable business will realize the importance of finding a good wholesale source.  Unfortunately, it isn’t the super-quick task most people would like it to be. Wholesalers aren’t exactly squabbling over sellers; indeed, most don’t make any effort at all to attract small to medium size businesses. Why? Because they are doing just fine selling to large retail stores with multi-million dollar orders.So how does anyone find a good wholesaler then? The key is to do a lot of research. Begin with keyword searches in search engines using ‘wholesale’ in front of or after the name of the product you are looking for. Remember that there is usually more than one way of referring to a product. While you may be searching for ‘throws’, the wholesaler may be listing them as ‘blankets’, ‘covers’, and ‘home decor blankets’. Or they may even refer to them by the name of the fabric they are made out of.

Ebay can provide some fabulous wholesale buys also. In fact, there is an entire category dedicated solely to wholesale lots! Just search for the product you are looking for with the keyword ‘wholesale’ or ‘lot’ in the search string.

If you still can’t find what you are looking for, then try an online wholesale directory. Directories take a lot of the leg work out of finding suppliers. Good directories will thoroughly research all the contacts they recommend, removing the risk that you’ll end up dealing with a fraudster. While directories don’t automatically point you to the best supplier with the lowest prices for your item, it will give you a starting point.

Another way of finding wholesale suppliers is by contacting the manufacturer directly for the product you are interested in selling and asking them who their wholesale distributors are. This is a slightly scary option (particularly if the manufacturer is in a non-English speaking country!), but it can be extremely beneficial in the long term.

If you live in a big city, tradeshows are possibly one of the best ways to make wholesale contacts. A trade show is where related industries gather to showcase their products to potential buyers. Trade shows are not open to the general public, only to other businesses. Not only can you sample the quality of the product at a trade show, you can also talk directly to the manufacturer or product creator! Just make sure you come prepared and don’t waste their time with questions you could have found out by reading the brochure!

Finally, it’s important to realize that most wholesalers adjust the price per unit according to the order of the quantity. For example, throws might be $10/unit for an order of 15-30, $9/unit for 30-50, and so on. This means that as a small business, you might not be able to get the prices you were hoping for at first. It also explains why eBay powersellers are sometimes able to retail items for prices below your wholesale price. Once again, this emphasizes the importance of establishing a niche where there is less competition.

SaleHoo is one of the fastest growing product sourcing portals on the internet. It contains a database of drop ship, wholesale, closeout and manufacturing suppliers offering thousands of product suppliers to consumers! Located at http://www.salehoo.com, visitors are allowed to sign up for unlimited and lifetime access to the completely searchable database of products and suppliers. The database is regularly updated, ensuring that the latest retail products are always available for purchase and SaleHoo carries the BBB Reliability Seal!

Join SaleHoo Today for their Special Startup Offer!

Selling on eBay

Many people wanting to start an eBay business spend a lot of time fretting over what they will sell. Perhaps these questions are familiar: Where do I find ideas? Should I sell the most popular items? How do I know a good idea? These are important questions everyone faces.

eBay already contains so many items for sale that some sellers feel overwhelmed from the start wondering how they can possibly find a product idea when the market appears to be full anyway.

So where should you start then?

1. Your hobbies

This can be a great way of establishing a niche. Perhaps you love embroidery or making model airplanes? Chances are a lot of other people share this passion and are looking for related supplies. Crafts and hobbies is big market – however, before you jump in headfirst, make sure you do some research to back up the feasibility of your idea. eBay is a numbers game and no matter how great your idea is, it won’t work if not enough people are interested. So be sure to use the completed listings search and test the market with some of your own supplies first.

2. Listen to what your friends and family are talking about

Sometimes the best ideas can arise from your friends and family. One seller says she overheard some women at the table next to her talking about the trouble they were having finding a particular brand of baby slings. This got her thinking, and, after a bit of research, she realized they were a foreign brand and hard to find in the USA. A wee bit of research later and she had found a supplier and was successfully selling online. So keep your eyes and ears open! If people you know are looking for a particular item, chances are others will too.

3. Research newspapers and magazines

Newspapers and magazines can provide a ton of information on trends and styles. Just browsing the headlines can often be enough to spark a new idea. Try sitting down with a pen and notebook and skimming the pages of popular magazines and daily newspapers. You should have a list of at least 10 ideas by the end.

4. eBay Seller Central

eBay itself has a fantastic resource in the Seller Central area ‘What’s Hot’. Every month, a list of super hot, very hot and hot items are published. This is a great way to find ideas but remember that everyone on eBay also has access to this information! The merchandising calendar is also a useful resource.

All successful sellers sell several products, rather than putting all of their eggs into one basket. Not only can trends change with the wind, but some products are only popular during a particular season. For example, dehumidifiers are more popular during winter than summer, while lawnmowers are super hot in spring and have a practically non-existent market in the winter.

5. Find out what your buyers are buying

A good way of expanding your product range is by ‘spying’ on your buyers. After making a sale, check your buyer’s feedback and find out what other items they have been purchasing recently. This will help you get to know what your target market are interested in and expand your range accordingly.

Finding something to sell can seem daunting at first, but I guarantee that once you think of one idea, plenty of others will quickly follow!

About the Author: SaleHoo is one of the fastest growing product sourcing portals on the internet. It contains a database of drop ship, wholesale, closeout and manufacturing suppliers offering thousands of product suppliers to consumers! Located at http://www.salehoo.com, visitors are allowed to sign up for unlimited and lifetime access to the completely searchable database of products and suppliers. The database is regularly updated, ensuring that the latest retail products are always available for purchase and SaleHoo carries the BBB Reliability Seal!

Join SaleHoo Today for their Special Startup Offer!

1. Thorough market research is the foundation for success

Meticulous market research doubles your chances of making a tidy profit from the wholesale goods you buy. Start off with a list of 5-10 different ideas. Then check completed listings searches on eBay to see what the item generally sells for and the sell-through rate for each one. Use WordTracker’s free keyword tool http://www.wordtracker.info/ to find out how many people are searching for your product per month.  If there are ten thousand or more searches per month for an item, this indicates a healthy market.

2. Calculate the REAL cost of your item

One big reason why people fail at the wholesale game is that they don’t do the numbers. In other words, they don’t treat wholesale like a real business. To accurately discover your true profit potential on an item, you need to add the shipping cost and insurance, eBay fees (or equivalent for other advertising), Paypal and/or credit card fees (these can be a real profit killer), packaging costs and labor involved packaging, and any storage costs to the cost of your item.

3. Verify ALL suppliers found on the Internet

Getting caught out by scammers is a common stumbling block for people new to wholesale. If you are searching for suppliers on your own (rather than using a wholesale directory like SaleHoo), it is CRITICAL to check authenticity before making a purchase.

Always take the time to:

• Check that the website gives a full business name and a registration number.
• Check for a legitimate contact telephone number – this will involve ringing the number. Do not accept a mobile phone number alone. All real companies should have a land line number.
• Go to http://www.whois.sc/ and search for the name of the website. A legitimate company will have a domain expiration date in several years time. Most legitimate companies reserve their domain names for 3-5 years or more at a time.
• AVOID suppliers who won’t agree to use secure payment methods such as Escrow.com, Credit Card and Paypal Verified.
• Still uncertain? Ask other sellers what their experiences have been with the company you are interested in on eBay forums.

4. Chinese suppliers give the competitive edge

Chinese suppliers are an essential source for anyone wishing to make money selling online. Manufacturing costs are currently extremely low in China, thus it is the secret to gaining a competitive edge. Dealing with China does have risks, but these can be alleviated if you place a small order first, use secure payment methods, get shipping insurance for 110% of the cost of the items, and use suppliers with a good reputation.

5. A common stumbling block for liquidation and closeout

Always obtain the reasons for liquidation and closeout sales before you buy. Liquidation and Closeout sales can be a fantastic source for cheap products, but you usually have to buy by the pallet load and these can sometimes include broken or returned goods that aren’t in saleable condition. To be safe, ask specifically whether broken items and returns are included before you buy.

6. Negotiate on shipping and save

Shipping economically is critical to importing success. Profits can easily get swamped in shipping costs, so take time to get a good deal on shipping. If possible, negotiate CIF (Cost, Insurance & Freight) or DDP (Delivery, duty paid) shipping terms with your supplier as this takes much of the risk – not to mention organization – off your shoulders. FOB (Freight on Board) is the most common shipping term, but don’t be afraid to negotiate for better.

7. Drop shipping – can you really afford it?

Drop shipping sounds great in theory – someone taking care of packaging, wrapping and postage – but it can be difficult to profit from this method. Think about it, drop shipping can add another $2-10 to your costs – sometimes even 10% of the cost of the item. By the time you add in eBay fees and any other costs, you may find it is not worth it.

8. Warehouse storage checklist

Asset management is the most important consideration when locating warehousing to store your items. Believe it or not, items can go missing while in storage, causing massive disruption for you. When comparing warehouses, ask questions specifically on how you will authorize the release of stock (by phone or fax?), what will happen if you need to cancel an order, frequency of damage claims, dust management, and whether there is an area you can use to photograph items.

9. Powerseller wealth

It’s a fact – eBay powersellers are able to command higher prices for their items than ordinary eBay sellers. To get the best profits on your wholesale items, you need to aim to get and maintain powerseller status.

10. Growth with a website and eBay store

The way to increase profits from wholesale is to build your own website and/or open an eBay store. This allows you to cross sell items plus it also makes it easier for people to find what they are looking for. For example, if you sell shoes, then customers can easily navigate to browse all black shoes in size 9 and so on.  Always include a sentence at the bottom of your descriptions encouraging visitors to check out your other listings – most people will.

If you are looking for genuine and trusted wholesale suppliers then look no further than SaleHoo! SaleHoo’s directory contains over 4000 drop ship, wholesale and closeout suppliers that are independently reviewed and rated by eBay Powersellers and Industry experts. SaleHoo also purchases off them and reviews each supplier in depth afterwards.
About the Author: SaleHoo is one of the fastest growing product sourcing portals on the internet. It contains a database of drop ship, wholesale, closeout and manufacturing suppliers offering thousands of product suppliers to consumers! Located at http://www.salehoo.com, visitors are allowed to sign up for unlimited and lifetime access to the completely searchable database of products and suppliers. The database is regularly updated, ensuring that the latest retail products are always available for purchase and SaleHoo carries the BBB Reliability Seal!

Join SaleHoo Today for their Special Startup Offer!